The Brief:
In Contact magazine - quarterly publication aimed at the independent optician - plus a series of point of sale leaflets, training manuals and advertisements.

Sample copy:
"Like it or not, we live in a world where appearances count - particularly for young people. They also tend to be the most physically active age group in our society, playing lots of sport and generally running around in the great outdoors (when they're not glued to the computer screen, that is!) It's not difficult to sell the idea of contact lenses to this age group, since they offer both a practical sight correction solution for active pursuits, and a less embarrassing alternative to 'specs' for the sensitive teenager. In this issue, we look at the opportunities the youth market presents, and how to set about capturing your share of prospects who may go on to become 'customers for life'."

Testimonial:
Great job (as usual)! CIBA Vision have chosen us to roll out their Independent Opticians programme, so we will need your help Keith. Don’t plan any long holidays! - Dr. Chris Graff, Managing Director, FCM Communications