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Client: Nursing Standard Magazine


The Brief:

Regular feature on nursing mentors.

Sample copy:
"Hildegard Peplau has been a major influence in my career. I first came into contact with her in graduate school at Rutgers University, New Jersey. At that time she was Chair of the masters programme in adult psychiatric nursing and President of the American Nurses Association. I chose to study at Rutgers because of her outstanding reputation.
She was a tall, imposing figure and brilliantly knowledgeable. She was intimidating because she demanded so much of you. You had to give a rationale for any question you had the nerve to ask."

Testimonial:
A well crafted series! - Nursing Standard