The Brief:
To look at PruHealth's suite of client and broker correspondence and upgrade it so that the key messages, style and tone were consistent.

Sample copy:
"At PruHealth we are committed to providing comprehensive private medical cover. We strongly believe that encouraging you to stay healthy is just as important as looking after you when you're ill. Through our Vitality programme we offer encouragement to manage and improve health, providing the opportunity to earn cash rewards."

Testimonial:
"I believe you've done an excellent job and this is reinforced by the great feedback I've had across our business." - Soraya Juradowitch, Marketing Manager, PruHealth Intermediary Marketing.